With 15 years experience as a freelance copywriter and blogger, Carole has written marketing materials for over 225 organisations. Areas of expertise include choosing a copywriter and how blogging can help a business.
I specialise in writing benefits-led marketing copy that's clear, concise and convincing.
I’m a freelance copywriter and blogger who can help you in three ways.
1. Copywriting advice
I've been a freelance copywriter for 15 years, writing all kinds of marketing materials for such high profile organisations as Orange, Sony Ericsson, Hitachi, NatWest, Citibank, Transport for London, Metropolitan Police and the CBI. I can show you how to:
• Write a copywriting brief (either for yourself - if you are doing the writing - or for a copywriter)
• Write benefits, not features
• Avoid common copywriting mistakes
• Find a copywriter
• Write for the web
• Start out as a freelance copywriter
2. Blogging advice
I’ve blogged about various subjects over the past few years. You can benefit first-hand from the knowledge I’ve gained about the blogosphere. I can show you how to:
• Choose a subject to blog about
• Decide which blogging software platform to use
• Find a designer and a site builder for your blog
• Build your audience
• Make money from your blog
• Come up with a steady stream of blog topics
3. Freelancing advice
I’ve been freelance since 1991, so I have extensive experience of all the ins and outs of freelancing. In my blog, Freelance Factfile, I write about everything you need to know as a freelancer. I can provide advice on topics such as:
• How to set yourself up as a freelancer
• How to market yourself and find clients
• What are the main challenges of freelancing and how do you overcome them?
• How to network effectively
• How to use social media to boost your freelance profile
"Carole is someone I always look forward to working with. She is extremely diligent in the way she interrogates the brief and the quality of her work reflects the passion she has for writing."
Jez
"Carole is a first-class copywriter. She combines the essential skills of creativity and perceptiveness with a well-ordered brain and efficient working style. Carole is an easy person to deal with and is also a lot of fun."
Sarah
£1.02/min*
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* from a BT landline. Calls from other networks and mobiles may vary. 18+.
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