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As a social media-marketing consultant, Colin shows businesses how to engage with clients and enjoy more success using tools like Twitter and Facebook. He’s written for leading industry blogs.
Experienced in training and delivering strategies for small and large businesses. My knowledge covers the following industries: FMCG; fashion, retail leisure/tourism law; finance; commercial property and charity.
I support both advertising and marketing agencies as well as businesses direct. Having studied fashion design I went into retail and was latterly a buyer for Burberry. I have been in digital marketing since 2001.
I am an experienced Crisis Manager in Social Media
I am an experienced Marketing Manager in Social Media
Over the last five years I’ve spent time in both USA and UK working on social media marketing activities. In 2007/2008, I created a global first by implementing a social network to alleviate traffic congestion into a business park.
I spent a short time with Zappos.com (Las Vegas), the business that in eight years went from zero to $1 billion sales using social media. I created the Twitter tool Tweetabits in January 2009, designed for franchise businesses that want live leads for their business within a 2.5 mile radius – it works by delivering conversations that include relevant words or phrases.
As a leader in my field I’ve been interviewed on TV and radio and work with local and international Chambers of Commerce. I enjoy spending time with authors or their businesses, sharing experiences of my work in this field.
I write for:
The Drum marketing blog
(http://thedrum.co.uk/blogs/colingilchrist)
The Social Tailor - fashion retail and marketing
(http://socialtailor.com)
Channel 4ip's 38 Minutes
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