An experienced midwife, Sharon works independently advising on breastfeeding and baby skincare. Her work has helped change NHS policy and she’s the author of the award-winning leaflet ‘Babycare - Back to Basics’.
Author of ‘Breastfeeding: The Essential Guide’ and the award-winning leaflet ‘Babycare – Back to Basics'
Founder of TIPS Ltd and the TIPS Award Scheme
Regularly contributes to National press - articles published in Baby London, Baby Surrey and Baby Hampshire
Regularly features in Prima Baby Magazine
I’m an expert who provides specialist advice on:
- Baby skincare
- All Midwifery related issues
- Independent research
In her own words
I’m a midwife with over 26 years experience helping new parents. I specialise in breastfeeding and all aspects of baby skincare.
As a mum of five, I know how important it is to have breastfeeding tips and baby skincare advice that’s based on sound evidence. I run a website, Tipslimited (www.tipslimited.co.uk/), that publishes trustworthy articles on breastfeeding, neonatal skincare, skin-to-skin contact, cup feeding, and more.
The TIPS Award Scheme was launched in 2007 to carry out independent market research into carefully sourced products within the baby and toddler market. Only products that comply with our strict criteria can be submitted for a TIPS trial. To date we have completed 12 standard trials and 10 one-off trials (covering 32 categories of products), and allocated over 200 TIPS awards.
My book Breastfeeding: the essential guide has stayed in Amazon’s top-10 bestselling breastfeeding books for over six years. Around 145,000 people have read my award-winning leaflet Babycare - Back to Basics, now in its seventh version.
As a stakeholder (contributing to the development of new guidelines for antenatal, postnatal and atopic eczema guidelines) with the NICE organisation, my work on baby skincare has helped to change NHS policy within maternity units in the UK and beyond.
In 2005 I gained my BSc in advanced studies in midwifery and my published work on midwifery-related subjects is now well respected.
"You’ve been such a help to us and you’re the first person I think of calling when things go wrong.....you’re a kind of surrogate mum to me!! "
"Thanks for your advice, it made me feel much better and I'm now breastfeeding like its second nature! "
"Thank you so much, Sharon, for such a speedy and comprehensive reply. It's very comforting to know that there's such a wealth of experience and expertise out there."
"I would like to say a big thank you for your advice and great support as I'm very sure I would have given up breastfeeding at my low point when I contacted you for help. You are very good at what you do please keep it up for the other mums that will be in my situation... "
"Thank you for a wonderful website for mums and for all the hard work you're putting into it! "
"Thanks once again - you were there right when I needed you with all the right words of advice and support. Thanks a million from happy baby and once-again happy mum! "
"Thanks very much for your tips on breastfeeding, they really helped. I heard about you from my husband’s cousin who said you had helped her a lot when she was feeding her second child."
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2005 Advanced Studies in Midwifery - BSc
University of Paisley
1985 Registered Midwife - RM
Queen Charlottes Maternity Hospital, London
1982 Registered Nurse - SRN
Dorset School of Nursing
Author and Mother & Baby Consultant
2004 - Present
I founded www.tipslimited.com in June 2004 to publish my first book Breastfeeding: the essential guide and to provide parents and professionals with evidence based information on a variety of midwifery related issues especially breastfeeding and baby skincare. The TIPS Awards Scheme was launched in March 2007 and has proved highly successful. Only products that meet TIPS stringent criteria will be tested through the Award Scheme. Already a well respected name within the industry, TIPS parent testers take part on a strictly voluntary basis, making the TIPS Award Scheme the most impartial testing programme in the baby and toddler market sector.
Ayrshire & Arran Acute Health Trust
1985 - 2010
I have worked full-time and part-time at Ayrshire Central Hospital Irvine, (now Ayrshire Maternity Unit) Scotland since 1985 until 2010. I now work full-time in the independent sector as Director of Midwifery Services for TIPS Ltd